Promotion of an Online Tire Store

kolesa-darom.ru, an online retailer specializing in wheels and tires, approached our agency with a challenge: boost their online visibility, increase traffic, and ultimately drive more sales. Despite offering competitive prices and a wide selection, they were struggling to stand out in a crowded market.

The Challenge

1. Low organic search visibility for key product terms
2. High bounce rates on product pages
3. Limited social media presence and engagement
4. Underperforming email marketing campaigns

Our company cases seo for online shop and is our strategy

1. Search Engine Optimization (SEO)

We implemented a comprehensive SEO strategy:

• Conducted in-depth keyword research focusing on long-tail keywords (e.g., “best all-season tires for SUVs”)
• Optimized product pages with relevant keywords, meta descriptions, and alt tags
• Created a blog with informative content on tire maintenance, wheel selection, and automotive care
• Built high-quality backlinks through outreach to automotive blogs and forums

2. User Experience (UX) Improvements

To address the high bounce rates:

• Redesigned product pages to highlight key features and customer reviews
• Implemented a tire finder tool to help customers easily select the right products for their vehicles
• Improved site speed by optimizing images and leveraging browser caching

3. Social Media Marketing

We revamped their social media strategy:

• Created engaging content for Facebook and Instagram
• Launched targeted ad campaigns on Facebook and Instagram, focusing on car enthusiasts and DIY mechanics
• Collaborated with automotive influencers for product reviews and demonstrations

4. Email Marketing Overhaul

To boost the performance of email campaigns:

• Segmented the email list based on purchase history and browsing behavior
• Implemented personalized product recommendations in newsletters
• Created a series of educational emails to nurture leads and establish authority

Results (After 6 Months)

1. Organic Search Traffic:

• 60% increase in organic traffic
• 40% improvement in search rankings for target keywords

1. User Engagement:

• 30% decrease in bounce rate on product pages
• 25% increase in average time on site

1. Social Media:

• 200% growth in social media followers
• 80% increase in referral traffic from social platforms

1. Email Marketing:

• 50% improvement in email open rates
• 75% increase in click-through rates
• 40% growth in revenue attributed to email campaigns

1. Overall Business Impact:

• 85% increase in online sales
• 30% growth in average order value

Key Takeaways

1. A holistic approach combining SEO, UX improvements, social media, and email marketing can significantly boost an online store’s performance.
2. Educational content and tools (like the tire finder) can improve user engagement and establish authority in the niche.
3. Personalization and segmentation are crucial for effective email marketing in the automotive parts industry.
4. Visual content, especially on social media, can drive engagement and sales for wheel and tire products.

By implementing these strategies, we helped kolesa-darom.ru not only increase their online visibility but also establish themselves as a trusted authority in the wheels, tires, rims and auto products market. The combination of targeted traffic and improved user experience led to substantial growth in both sales and customer loyalty.